HNB in the headline
Fewer publications, more HNB headlines.
Publications fell from 208 to 200, while headlines naming HNB rose from 35 to 41.
August 202516.8%
August 202620.5%
+3.7 percentage points in headline share.
Independent review · 2021–2026
HNB in
Croatian media.
How often it appears. Where it is covered.
Which words accompany it.
Selected findings from two reports on the media presence of the Croatian National Bank.
33,235publications mentioning HNB
281media sources
68months covered
January 2021 – August 2026
01 — Presence over time
August: 200 publications.
-3.8%versus August 2025
208 → 200 publications
208 → 200 publications
| Month | Publications |
|---|---|
| January 2024 | 430 |
| February 2024 | 261 |
| March 2024 | 352 |
| April 2024 | 266 |
| May 2024 | 270 |
| June 2024 | 632 |
| July 2024 | 508 |
| August 2024 | 150 |
| September 2024 | 248 |
| October 2024 | 323 |
| November 2024 | 280 |
| December 2024 | 389 |
| January 2025 | 751 |
| February 2025 | 808 |
| March 2025 | 468 |
| April 2025 | 290 |
| May 2025 | 304 |
| June 2025 | 355 |
| July 2025 | 424 |
| August 2025 | 208 |
| September 2025 | 410 |
| October 2025 | 464 |
| November 2025 | 276 |
| December 2025 | 465 |
| January 2026 | 997 |
| February 2026 | 275 |
| March 2026 | 479 |
| April 2026 | 235 |
| May 2026 | 638 |
| June 2026 | 520 |
| July 2026 | 454 |
| August 2026 | 200 |
Two comparisons for the same month
Near last August, below the recent average.
Two hundred publications is just eight fewer than a year earlier. The gap is larger against the preceding twelve-month average.
Previous 12 months451.8
August 2026200
-55.7% versus the monthly average, Aug 2025 – Jul 2026.
02 — The content of coverage
From credit to public issues.
The first report maps subjects in publications.
The second looks at the words around HNB.
Subjects in publications
Lending, the euro and payments
lead the subject overview.
Five leading subject screens · share of publications
Words in titles and bodies. A publication can match several subjects.
Media presence report · p. 6 ↗Vocabulary around HNB
Bank. Euro. Governor.
Words reveal the context.
Six leading tracked words · share of texts
Six leading tracked phrases · share of texts
In titles and text passages mentioning HNB · 33,100 distinct texts. Croatian terms are translated here.
Language and public questions · pp. 3, 8 ↗How the subject mix changes
Prices and payments gained ground in 2025.
Words about prices and inflation appear in 42.9% of publications in 2025, up from 29.2% in 2024. Payments and cash rise from 31.3% to 40.5%.
Both shares are lower in the first eight months of 2026, while lending remains the largest of these five subjects.
Media presence report · p. 7 ↗| Subject | 2024 | 2025 | 2026* |
|---|---|---|---|
| Lending and consumers | 39.6% | 48.5% | 42.4% |
| Euro and currencies | 25.7% | 24.9% | 26.8% |
| Payments and cash | 31.3% | 40.5% | 24.7% |
| Prices and inflation | 29.2% | 42.9% | 37.4% |
| Monetary policy and rates | 22.4% | 18.9% | 20.7% |
*2026: January–August. Darker cells indicate a larger share. Subjects can overlap.
03 — Words over time
Inflation moves ahead of credit again.
Share of texts containing each word around HNB, by quarter.
From the first quarter of 2024 to the second quarter of 2026.
| Quarter | Inflation | Credit |
|---|---|---|
| 2024-Q1 | 10.5% | 14.2% |
| 2024-Q2 | 9.7% | 13.3% |
| 2024-Q3 | 9.9% | 12.8% |
| 2024-Q4 | 14.4% | 12.2% |
| 2025-Q1 | 25.0% | 22.5% |
| 2025-Q2 | 17.9% | 20.3% |
| 2025-Q3 | 16.6% | 21.9% |
| 2025-Q4 | 23.4% | 16.0% |
| 2026-Q1 | 21.2% | 12.2% |
| 2026-Q2 | 24.2% | 17.2% |
Credit is more frequent than inflation in the first three quarters of 2024 and in mid-2025. From the final quarter of 2025, inflation has the larger share again.
Language and public questions · p. 13 ↗04 — Media sources
Broad presence.
An uneven distribution.
42.0%
of all publications come from
the ten leading sources.
Top tenOther sources
The leading outlet contributes 5.1% of publications. The 271 outlets outside the top ten contribute 58.0% together. Coverage spans many sources, with a substantial concentration at the top.
Publication count shows volume; share of outlet output shows how much of its monitored coverage mentions HNB.
Top five by publication count
Publications- 01tportal.hr1,694
- 02index.hr1,651
- 03poslovni.hr1,582
- 04jutarnji.hr1,508
- 05novilist.hr1,506
Tportal.hr has the most publications: 1,694, or 5.1% of all HNB publications.
Top five by share of their own output
Per 10,000- 01tockanai.hr276.2
- 02lider.media274.9
- 03poslovni.hr219.8
- 04poslovnipuls.com199.2
- 05nacionalno.hr115.0
Tockanai.hr leads by share: 216 HNB publications among the outlet’s 7,821 monitored publications.
Comparison ranking: at least 5,000 monitored publications and 50 HNB publications per outlet.
Publications library
The full picture in two reports.
Charts, findings and the wider context.
Read online or download a PDF.
Report 01 · 16 pages · Croatian
HNB u medijskom prostoru
How often HNB appears, which outlets cover it and which subjects accompany it.
Report 02 · 14 pages · Croatian
HNB: od riječi do javnih pitanja
The words and phrases connecting HNB with everyday finance and public issues.
Specialist study · separate corpus
HNB in the inflation debate
The updated inflation study by Petra Palić and Luka Sikić (28 September 2026) reanalyses weighted institutional visibility over 68 complete months, from January 2021 to August 2026. The primary weekly model associates inflation one percentage point higher with a weighted share 0.25 percentage points lower (95% interval: 0.11–0.39; 295 weeks in the estimation).
Year controls and the volume specification qualify the conclusion. No stable link with future consumer expectations was established. The paper presents new model estimates, sensitivity checks and figures.
Croatian manuscript
Pasivno zamijenjena: cijena inflacije koju ne mjeri indeks potrošačkih cijena
18 pages · Croatian manuscript
68 complete months · 295 fitted weeks
About the data +
The overview covers 33,235 monitored web publications mentioning HNB, January 2021–August 2026. The language report covers 33,100 distinct texts. This page presents selected indicators from the two reports; publications do not measure readership or trust.